A Practical Guide for Individuals, Couples, and Organizations
Values are a powerful tool to provide strategic direction – for individuals, married couples, and business leaders trying to build a business and a brand.
“It’s not hard to make decisions when you know what your values are.” – Roy Disney
Values are generally associated with organizations – both for-profit and not-for-profit–whose mission, vision and values are typically clearly stated. Unfortunately, most leaders reference values only to provide moral clarity (ethics), and miss the greater opportunity to help stakeholders understand what and when something matters, why it matters, and who else should be involved to help fulfill the mission.
Differentiating values can help you understand your unique purpose.
- As an individual, identifying and defining your differentiating values means clarifying what makes you unique, and developing a clear direction for a meaningful life that builds on your strengths.
- As a married couple, it means developing a shared mission that leads to a meaningful life, and learning to work together as a team.
- As an organization, it means defining a unique positioning and competitive advantage that will build your business and your brand.
And if you are a married couple in business together, differentiating values can help you clarify decisions across all areas of your life. These same values can be used to define a unique positioning and competitive advantage that will build your business and your brand – and ensure the business mission supports your desired meaningful life.
Developing Your Differentiating Values contains an exhaustive list of 423 defined values along with the clear steps to selecting your specific differentiating values. In addition, all 423 values have been placed into 15 categories to assist you in making your selection.
This e-book is not in any bookstore. And it’s not for sale. You can obtain your free copy of Developing Your Differentiating Values by subscribing to the FREE email updates from FergusonValues.
All you need to do is fill in the form below. Once you do that and confirm your subscription, you will receive an email with a download link to this powerful FREE resource.
Identify and define what makes you, your marriage, and/or your organization unique – your differentiating values – today.
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