17 Common Values
What are the common values shared by Fortune 500 companies?
Most refer to them as core values. Others might call them principles or beliefs. A detailed analysis of Fortune 500 companies reveals a common set of values. While each company might choose a different label, they all fit into 17 categories.
17 Common Values
- Integrity (Ethics, Honesty)
- Respect (Trust, Dignity)
- Excellence (Quality, Performance)
- Responsibility (Accountability, Commitment)
- Teamwork (Collaboration, Cooperation)
- Innovation (Creativity, Ingenuity)
Achievement (Results, Success)- Fairness (Diversity, Inclusive)
- Care (Service, Compassion)
- Passion (Enthusiasm, Fun)
- Leadership (Influence, Competitive Advantage)
- Learning (Continuous Improvement, Knowledge)
- Customers (Customer Satisfaction)
- People (Employee Engagement)
- Safety (Health)
- Community (Corporate Citizenship)
- Environment (Sustainability)
What does this mean for you and your business?
These 17 common values are a way of defining acceptable behavior. They are guiding principles, often outlined in an organization’s Code of Business Conduct, and should rarely be changed.
But one thing is still missing…
These values rarely define what makes an organization unique.
What do you want your organization to be known for?
How do you want others to remember it?
What’s your competitive advantage?
Watch the video below to learn more about these 17 Common Values:
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