Values Quotes – Steve Jobs on Values

Today’s quote is from Steve Jobs, the iconic founder of Apple.

At the launch of the now famous “Think Different” ad campaign, Steve stated to a group of Apple employees:

“To me, marketing is about values.”

It won’t surprise you that this quote is near and dear to me!

Steve goes on to state:

“We’re not going to get the chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.”

I believe Steve Jobs inherently understood the power of differentiating values.

For an organization, such as Apple, it means defining a unique positioning and competitive advantage that will build a sustainable business and brand.

So…. if you’re facing some tough marketing challenges in your organization, maybe it’s time to develop your differentiating values.