Values Quotes – Daniel Burrus on Differentiation

Today’s quote is from Daniel Burrus, a leading technology futurist and business strategist.

I read a great quote from Burrus that sure resonated with me:
“There’s no competitive advantage in being just like everyone else.”

On the one hand, Burrus is stating the obvious. In business, competitive advantage comes from being different from others – in a meaningful way.

On the other hand, his statement is profound because it’s very hard to do – continually.

We naturally gravitate to the “safe zone” of being like others. It’s human. Just consider how many companies adjust their prices when the market leader does, instead of finding a different way to compete.

For such companies, this often becomes the beginning of the end, and soon the value they added to the market is gone.

This is true for businesses. And it’s also true for us as individuals.

If we want to make a difference in the world – as individuals, as married couples, and even through our businesses, we need to stop being like everyone else. We need to think and act differently.

It’s about developing our differentiation.

This is the focus of my efforts personally.  It’s what I write and speak about, trying to make a difference in the lives of others – particularly married couples in business together.

If you want to learn more about developing your differentiation, I encourage you to download my free e-book. With 423 values, listed across 15 categories, and a defined process to help you select your top three, it just might help you create your competitive advantage.