Posted on Jun 25, 2012

7 Reasons Prosperity Marketing Works

You don’t have to look very hard to find websites offering easy ways to make money or quickly achieving your financial dreams.

These same offers are advertised on TV. You might even receive offers in the mail or via email. You can even meet people from these companies at various trade shows.

If such offers turn you off, then you are not their target market.

But if these offers continually intrigue you and you wonder why… there is a reason. Actually there are 7 reasons they work, which we’ll get to in a minute.

Certain kinds of companies do very well in this type of market. They include established companies such as Amway, Avon, Discovery Toys, Herballife, Mary Kay, and Pampered Chef. And lots of more recent entrants, such as Akea Life, Nussentials, Velata, Waiora, Xooma, and ZeekRewards.

There is one thing such companies have in common. They really understand the power of prosperity thinking.

As a differentiating value, Prosperity means a state of flourishing, thriving, success, or good fortune.

Most of us want to flourish, succeed, thrive, and have good fortune happen to us. We look at successful individuals and wonder how they did it. We sense there must be a few secrets that we just haven’t discovered yet.

If you have ever pondered over how others achieved their success, you might be susceptible to one of the following 7 triggers.

Key Triggers for Prosperity Marketing

1) The power of promise.

Do you easily imagine what ‘could be’? You have a dream of living a certain lifestyle, or helping others in need because you have the abundance of resources to do so. But you haven’t discovered the path to get there – yet. Prosperity marketing taps into the power of promise by painting a picture of the future you want – and can have – if you follow their model to success.

2) The sway of stories.

Are you easily influenced when you hear others tell their story? When you see others doing the things you CAN do (it sure doesn’t look very hard) and yet they are achieving a much higher level of success, how does that make you feel? “If they can do it, so can I.” Prosperity marketing helps you overcome your doubts and fears to take action by giving you a new story to tell yourself. And the new story includes the marketing company.

3) The ingenuity of innovation.

Do you ever wonder who invents all this new stuff we see each year? You know innovation is all around us, so how do you get in on the action? It doesn’t really matter how it works, or what it’s made of, as long as it works. Even better if it feels a bit like magic. Prosperity marketing gives you the ‘black box’ that simply promises a desired outcome (e.g. healthier skin, feeling stronger, new lifestyle). Now you are part of what’s new and cool.

4) The seduction of systems.

For most people, marketing and sales is the hard part of building a business. Do you wish someone would just connect the dots and show you the key steps to success? After all, if you have a quality product and follow the proven steps, it should practically sell itself – right? Prosperity marketing makes everything look easy because of their well-defined systems. Just like painting by number, if you follow the steps your success is (almost) guaranteed.

5) The motivation of missing.

What if this is the next BIG thing? If you wait too long, you might miss out. Will you regret it? Life is full of disappointments and missed opportunities. Maybe now is the time to jump in. Why wait? This IS it. Prosperity marketing taps our fear of future failure by looking back at what “could have been.” After all, successful people don’t wait. They have a natural bent to action and don’t miss out on the prospects of prosperity.

6) The openness to opportunity.

Are you naturally restless, keeping an eye out for what’s new, cool, or different? Do you like to hear first, know first, and be first? If your head and heart is continually seeking what’s new, then great opportunities will never pass you by. Prosperity marketing taps into your desire for being first, and to be at the front of the ‘next wave’.

7) The magic of momentum.

When you begin to sense the train has left the station, the opportunity is moving forward, do you get antsy to take action? If you hear that your friends are now on board, do you worry that you might be left out? As momentum is building, you just have to be involved so you’re not left out when your friends are partying at the annual convention in Hawaii. Prosperity marketing understands the power of groups and momentum. When they are moving forward, everyone wants to be engaged. Double the people, double the fun – and the results!

So the next time you are drawn into considering a new venture, reflect on these 7 key triggers. The better you understand yourself and what motivates you, the higher the likelihood that you’ll actually achieve the kind of prosperity that you seek.