Why We Value Our Veterans and Active Military
In honor of Veterans Day, November 11, it seems appropriate to consider the values of the various branches of the military. The U.S. Army touts seven values, known by...
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9 Ways to Know a Company is Living Its Values
It’s not hard to identify companies that have violated their values. They’re in the news, and not for good reasons. Just a few examples: Wells Fargo, Volkswagen,...
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Closing the Gap Between Brand Experience and Brand Promise
I love talking to business leaders about how to build brand equity – the asset on a company’s balance sheet often referred to as Goodwill. It’s a simple formula: Brand...
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7 Questions To Determine If Your Values Are Relevant
The top three values across all organizations are: Integrity (ethics), Respect (trust), and Excellence (quality). If I asked the leader of an organization if these are...
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How to Re-Ignite Passion in Business
It’s a proven fact that people who feel a sense of purpose are more engaged in the work they are doing. Purpose-driven people possess Passion. Passion means an...
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5-Step Model to Close the Integrity Gap
When there’s a difference between what we say and what we do, there’s an Integrity Gap. If the gap is large, we’ll likely experience a lot of frustration and personal...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
