Marketing | Ferguson Values

What’s The Point Of Fairness In Business?

“Who says life is fair, where is that written?” This is a powerful quote from the movie classic The Princess Bride. It points to a truth everyone experiences and knows...

The Value of People. For Management or Employees?

When evaluating organizational values, I often question if People should be a value (see previous post I wrote on this topic). When companies list People as a core...

Warning Signs of Trouble at Chick-fil-A?

I have been a fan of Chick-fil-A for many years. They are known as being a strong Christian company, and for the consistent response when you say “Thank...

7 Best Practices for Creating a Strong Employer Brand

For a company to be successful, having the right people on the team is essential. This is especially true for top talent – those in senior leadership positions or...

Different Ways to Look at the Value of Community

If a company adds value to a community by providing employment and pays its fair share of taxes, isn’t that good enough? Some leaders see the opportunity – and need...

9 Ways To Become Truly Customer Focused

Lots of companies say they are “Customer Focused”. Under the category of Customers, this is one of the 17 Common Values. But what exactly does this mean? What are the...

What’s The Point Of Fairness In Business?

The Value of People. For Management or Employees?

Warning Signs of Trouble at Chick-fil-A?

7 Best Practices for Creating a Strong Employer Brand

Different Ways to Look at the Value of Community

9 Ways To Become Truly Customer Focused

What ARE values?

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Austin Presentation – October 2015