Marketing | Ferguson Values

9 Reasons Purpose Trumps Profit

We live in an interesting time, where some view purpose and profit as being quite congruent while others feel they don’t mix well at all. On the one hand, we see the...

Do You Budget For Your Values?

Miles AG is a different kind of company. Based outside Atlanta, GA, this is a company that works with business customers virtually. But the mission and values are very...

How LOVE In Business Can Provide Competitive Advantage

While many people are talking about Valentine’s Day (or at least the marketers), it seems appropriate to talk about LOVE. But is there any place for love in the...

Is Your Company Story Fiction or Non-Fiction?

What kind of story does your company tell? Is there significant tension in it? Is it clear what’s causing the tension? Who is the hero: your product/service/brand, or...

Is Your Name Aligned With Your Values?

Think about the name of your organization. Is there anything offensive about it? What about your company motto, slogan or even nickname? Over time, specific words and...