Marketing | Ferguson Values

The Problem of No Stated Values

Lucy Kellaway is a columnist and associate editor at the Financial Times. She wrote a thought-provoking piece about corporate values, titled: Hands up if you can say...

Proven Results on How to Communicate Your Organization’s Purpose

Useful insights can come from odd places. Sometimes you just need to follow the trail. For me, I found a terrific post Vision and Values: Craft your message carefully...

Bringing Chick-fil-A Values to New York

Chick-fil-A is famous for its southern hospitality. To every “thank you” expressed to a Chick-fil-A employee, you’ll receive a smiling response of “my pleasure.” This...

Honesty and the Tale of Two Organizations

The most commonly claimed value in business is Integrity. Based on my research of values across the Fortune 500, other terms commonly referenced in conjunction with...

Do You Care?

Rarely is this question asked out loud. But every person you encounter is considering it in one form or another, including: Customers. Patients. Constituents....

Proof That Unique Values Improves Performance

I’m not alone in arguing the benefits of developing differentiating values. Turns out that researchers have proven that companies with unique values outperform their...

The Problem of No Stated Values

Proven Results on How to Communicate Your Organization’s Purpose

Bringing Chick-fil-A Values to New York

Honesty and the Tale of Two Organizations

Do You Care?

Proof That Unique Values Improves Performance

What ARE values?

Values Consulting

Creatively Stated Values

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Austin Presentation – October 2015