What is Vision?
Oren Harai, an author and business professor at the University of San Francisco, provided a rather succinct definition of vision in business: “Vision should...
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The Sovereign Individual
Sovereignty is generally thought of as a good thing. It means freedom from external control – which to most people means free from the abusive power of someone in a...
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The Problem With “Old School”
Don’t ask him. He’s so “old school”. She doesn’t get it. She’s “old school.” Being “old school” has nothing to do with being liberal or conservative, the amount of...
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16 Ways to Improve the Brand Experience
In the last post, I provided a formula to increase brand equity: Brand Equity increases when Brand Experience = Brand Promise This is a powerful formula. Other benefits...
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How to Build Brand Equity
I love the story about a room full of marketers talking about their strategy to market a new, fuel efficient, compact car. As ideas we’re flying and excitement was...
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Discovering Values At Insight Innovation Conference
This week I attended a conference on Insight Innovation, called IIeX2015. Typically, this is a conference for those involved in the field of market research. But over...
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Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
