How to Identify Unique Values for Your Organization
Creating a sustainable competitive advantage for your business requires a foundation of values that are unique, relevant, and sustainable. This is what I call the...
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Practical Ways to Screen Candidates for Values
When considering potential candidates, many employers want to ensure both a cultural and brand fit. So they hire based on values. How do they do that? They screen...
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4 Reasons Values Matter More Than Mission & Vision
Most business leaders understand – or are at least aware of – the concept of Mission, Vision, and Values. The Mission and Vision statements describe what the...
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Why HR is the New Marketing
In a 2012 HBR article titled An Unlikely Partnership: When HR and Marketing Join Forces, contributors Patricia Nazemetz and Will Ruch make the following statement: “How...
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A Better Way to Select Core Values
Many business leaders understand the importance of Core Values for their organization. In fact, they treat it with such importance that they can spend an inordinate...
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Starbucks: Realignment or a Change in Values?
Starbucks has been in the news a lot lately, and on social media. Most discussions revolve around the failed attempt to start race-related conversations in their...
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Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
