How To Use The Customer Lifecycle When Picking Differentiating Values
When selecting your company’s differentiating values, talk to your customers. They can be like a mirror to see your company in a whole new light. But be selective on...
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Why Volvo Gets It
It never fails. Whenever I speak to a group and pose the question “What automotive company owns the value of safety?”, the majority respond VOLVO. Safety has been a...
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What Impact Is Your Reputation Having On Your Brand?
Good or bad, all of us have a reputation. It’s not defined by strangers or the general public. Our reputation is defined by those who know us. This is especially...
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How To Create Agents Of Change
Learning is one of the 17 Common Values in business. This value is often referred to as Continuous Improvement or Accumulating Knowledge. Regardless of the label used,...
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How To Apply Values Using Q&A
Allstate is a Fortune 100 company. They have five values: Honesty, Caring and Integrity Inclusive Diversity Engagement Accountability Superior Performance Surprisingly,...
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Why Values Are The Key To Business Success
Simon Sinek changed the world with his now-famous TED talk How great leaders inspire action. Since this presentation was first shown in September 2009, it has been...
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Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
