Creative Ways to Demonstrate the Differentiating Value of Safety
It’s amazing how often I receive the same answer to the question, “Which automotive company owns the value of safety?” I would say 99 out of 100 people will say...
Read MoreA New Way to Market with Impact
A primary objective for most for-profit businesses is to produce a profit. The “bottom line” (revenue minus expenses) is the key measurement of success. Some argue...
Read MoreEarning the Right to be Recognized
People do business with people they know, like and trust. This helps explain why so many entrepreneurs and small business owners spend so much time networking at...
Read More7 Ways to Market with Differentiation
Let’s be clear here. There is no one else exactly the same as you. Even if you have an identical twin, you are different. You are unique. You have the exclusive on...
Read MoreDaring to Build a Strong Brand
One thing that defines a strong brand is the presence of raving fans. They help build the brand. The other way to tell a brand is strong is the presence of people who...
Read MoreBuilding a Brand by Being Sociable
Some marketers focus all their resources on selling their products and services. Activities range from advertising current “deals” to distributing coupons to spiffing...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
