Marketers: When Does Craftiness Cross the Line?
How do you feel about these marketing examples? A credit card company telling customers that buying payment protection services and credit monitoring services will help...
Read More9 Questions Inquisitive Marketers Know to Ask
Curiosity killed the cat. Or so most of us are told as a child. Not true for marketers. Curiosity leads to new insights, which lead to new innovations. As a marketer,...
Read MoreDoes Your About Page Clearly State Your Business Focus?
If you own a business, you likely have a website. Today, it’s your gateway to the world, and everyone’s window into your business. So… does your website include an...
Read MoreWhat Happened to Responsibility in Marketing?
Many marketers are hired and rewarded for their creativity. The one who comes up with the next “big idea” is put on a pedestal. They are touted for their brilliance,...
Read MoreWhere does flexibility fit into your business (and marriage)?
If you are a married couple in business together, do you spend time creating a formal strategic plan, or simply fly by the seat of your pants? Most would agree that...
Read MoreThe Magic that Happens when Differentiating Values are Defined
I’m not a beer drinker. But this ad by Guinness is beyond exceptional. It makes me want to buy Guinness beer just to acknowledge the brand. The target audience is men....
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
