When Silence is a Strategic Asset
If no one cares what you have to say, or if you have no audience listening, then being silent is redundant. But, if you have a group of followers, a tribe of interested...
Read MoreWhat a Prospective Client Really Wants to Know About Your Capabilities
“So, tell us about your capabilities….” Any company that enters into a pitch for business has a “capabilities deck” – a glossy PowerPoint presentation that...
Read MoreDo Silly Videos work?
Lots of silly videos are produced and posted on YouTube everyday, with the hope of going viral. But it’s actually quite difficult to make a “good” silly video that gets...
Read MoreWhen Accuracy Matters to a Marketer
As a differentiating value, Accuracy means conforming to a standard; freedom from mistakes. Marketers who deliver exactly what’s expected are valued for accuracy (e.g....
Read MoreCanada: Peace, Order, and Good Government
Happy Birthday, Canada! On July 1, 2013 Canada has officially been a country for 146 years. As one who was born and raised in Canada and then moved to the United States...
Read MoreWhen Competing on Speed Makes a Difference
A popular phrase amongst marketers is: “Better. Faster. Cheaper. Pick any two.” In other words, customers can have high quality and/or faster service, and/or or a low...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
