5 Key Ingredients in Creating a Viral Video
Is marketing a strategic tool or simply a promotional outlet? To me, marketing has always been a strategic matter. It’s what sets the direction for an organization or...
Read MoreBuilding the Value of Spirit into Your Brand
Why does one school appear to have more spirit than another? Why do sports fans paint their faces – and even their bodies – with the colors of their team? Pride....
Read MoreHow Marketers can Connect with Customers on Controversial Topics
What if you knew that your customers were unhappy with you or blaming you for a particular problem, even though they continue buying from you? What if you could feel...
Read MoreWhy Agencies and ‘Creatives’ Play Inside the Brand Sandbox
The value of precision means sharply exact or accurate; consistent; perfect conformity to fact or truth. Marketing Questions: Have you developed clear brand guidelines...
Read MoreIntegrating Brand Experience with Entertainment
The value of entertainment means an activity that is diverting and holds one’s attention; or very amusing. Marketing Questions: When a customer experience’s one of your...
Read MoreThe Secret of Marketing to the Affluent
The value of affluence means abundant wealth. Marketing Questions: How well do you manage your money, right now? If you were given a million dollars, how would you...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
