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The Fit Factor

The original version of this was posted on Leadership Couples, written by my wife Lori. Our North American life is not styled to be healthy – we eat too much, we...

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The Value of Beauty in Marketing

The value of beauty means the qualities that give pleasure to the senses; that which is attractive. Marketing Questions: What is the most attractive attribute of your...

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Defining Your Fundamental Values

Consider the following statements: “We should behave according to our values.” “Good decisions are founded upon consistent values.” “Successful organizations ensure...

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The Value of Thrift in Marketing

The value of thrift means minimal use of something; extreme care in spending money. Marketing Questions: When is the last time you brought a group of creative minds...

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