The Value of Rigor in Marketing
The value of rigor means strict attention to rules and procedures; standard of accuracy and consistency. Marketing Questions: How clear and simple are your branding...
Read MoreThe Value of Celebrity in Marketing
Many marketers choose to tap an existing celebrity to represent their brand, such as Toyota tapping the famous Kaley Cuoco to be their RAV4 Genie. Other marketers...
Read MoreThe Value of Popularity in Marketing
The value of popularity means widely admired or accepted or sought after; esteemed; regarded with great favor. Marketing Questions: Who truly admires what you have to...
Read MoreThe Value of Dependability in Marketing
The value of dependability means consistent in performance or behavior; financially sound; reliable. Marketing Questions: What kinds of discussions occur on your team...
Read MoreThe Value of Activeness in Marketing
The value of activeness means moving or acting rapidly and energetically; disposed to action; exerting influence. Marketing Questions: What happens after a customer...
Read MoreValues-Based Coaching – Objectivity
Coaching is about asking thoughtful questions. My wife, Lori, recently said to me “you should ask coaching questions on your blog.” So that’s what I’m doing, starting...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
