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Persuasiveness in Marketing: FUD vs. Brand Building

Marketers often get a bad rap. They are viewed by some as conniving, evildoers who will say anything to get you to believe them. Or they are viewed as slick sales...

Receptiveness that leads to better value

As we approach the milestone of ending one year and beginning a new one, it’s a good time to assess how we’re doing. Each of us can ask these three questions (and...

The Best Marketing for Goodness Sake

Marketing is not limited to for-profit organizations. It is also essential for non-profits. However “non-profits” is not really a category. The variety of work each one...

The marketing benefit of remaining cool under fire

Leaders don’t seek to advance their business interests in a court of law, though it may be a venue used to protect it. Unless the need for justice outweighs all other...

Marketing the True Value of Quality

How many organizations claim ‘quality’ as one of their core values? Many. Many. Many. Just consider a few of the organizations that tout quality as a core value: John...

Aggressiveness in Marketing

A sales friend of mine recommended the book The Ultimate Sales Machine, by Chet Holmes. If you can put aside the author’s strong ego, it’s an easy, enjoyable, and...