Marketing with the Law of Attractiveness
Why are more people drawn to buying an Apple iPad versus other tablets? Why are so many people infatuated with their Apple iPhone? What draws people to even consider...
Read MoreCan being warm-hearted work in marketing?
The sub-heading of the book The Power of Nice is How to Conquer the Business World with Kindness. Authors Linda Kaplan Thaler and Robin Koval first and foremost wrote a...
Read More5 Ways to Incorporate Altruism into Your Marketing
Is your marketing connecting with your customers’ heads or hearts? Most marketing speaks to the head. If you study the advertising, sales brochures, and websites of...
Read MoreAstute Marketers and Fast Followers
Just like racing, most marketers understand the power and importance of being first. In the popular book The 22 Immutable Laws of Marketing, this fact is highlighted in...
Read MoreThe Challenges with Marketing the Value of Excellence
Olympic athletes strive for it. University students push to attain it. Business leaders endeavor to build it into their organizations. “It” is the value of excellence....
Read MoreMarketing the Value of Meticulousness
There’s an old saying in marketing: price, speed, or quality – pick any two. If a key brand attribute includes quality, then customers should expect to pay more and/or...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
