Building a Winning Team
I recently had the privilege of hearing Jack Welch speak. He was the keynote speaker at the NC CEO Forum and Jack did not disappoint. Based on his book Winning, Jack...
Read MoreWhat comes first – fame or marketing?
For centuries, philosophers have asked the famous question, “Which came first, the chicken or the egg?” When applied to branding, the question could be asked, “What...
Read MoreIs your brand reputation increasing your brand equity?
Good or bad, all of us have a reputation. It’s not defined by strangers or the general public. Our reputation is defined by those who know us. This is especially...
Read MoreInstilling the value of vigor into your marketing
The sound of the unforgettable Billy Mays still rings loud in our ears: “Hi, Billy Mays here for OxiClean….” He was best known for his passionate sales pitches in...
Read More5 Success Strategies for Working with Your Spouse
Some people seem to think being married to your business partner is the scariest thing alive. It’s one thing to start a business and accept the risk of potential...
Read MoreHow accessible are you and your team?
How accessible are you to customers? If someone wants to talk to you, have you created hurdles that must first be overcome? Is your first choice to have customers leave...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
