The future of marketing involves anticipation
Have you ever wished you could go back in time, say 10 or 20 years, and become the inventor of many technologies we use today? You’d be rich! The reality is we stand...
Read MoreHard-Core Humility in Marketing
People often confuse humility with weakness. Real humility requires tremendous fortitude and strength to remain positive, to keep pushing forward, while acknowledging...
Read MoreBuilding a brand based on commitment
A brand is a promise. It’s a promise to the customer that what they expect will be fulfilled. Numerous brand studies have demonstrated that customers will pay more for...
Read MoreWhy creativity is the key to the future of marketing
Mark Twain’s famous quote “The reports of my death have been greatly exaggerated” might be the perfect statement to apply to the field of marketing. Over the past 10 to...
Read MoreA Leadership Couple – Baking a Successful Business Together
Recently, I had the privilege of interviewing a remarkable couple in business together. Chris and Debbie Duke shared their story of how they met, how their business...
Read MoreWhen audacity can build your brand
Ten brands almost everyone should recognize: Apple, Coke, Disney, Ford, Google, IBM, Microsoft, Nike, UPS, Wal-Mart. Marketers at these companies spend millions of...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
