The Value of Trustworthiness in Marketing
How do great brands become great? In a recent study that identified The Top 100 Global Brands, the top five were Apple, IBM, Google, McDonald’s, and Microsoft. These...
Read More7 Principles of Collaboration for Marketers
To build a successful business and/or brand requires the help of others. It’s hard to do it alone. Great marketers have long understood the value of collaboration. As a...
Read MoreIs effectiveness missing in your marketing?
Have you ever watched an ad on TV and then wondered who (or what) was that for? It doesn’t matter how captivating or entertaining, if you can’t remember what or who an...
Read MoreThe Other Side of Diversity for Marketers
When you raise the topic of diversity in a room full of marketers, the discussion immediately focuses on customer differences, such as: race, gender, age, and language....
Read MoreThe most powerful marketing concept? Own a word.
The renowned book “The 22 Immutable Laws of Marketing” is still as relevant for marketers as when the authors, Al Ries and Jack Trout, first wrote it back in 1993....
Read MoreHow to Inject Confidence into Your Marketing
Confidence and branding go together like peas and carrots. In a hurray and not sure where to eat? You know what to expect from a fast-food chain. Most fast-food...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
