A better way to infuse uniqueness into your brand
Most marketers understand the value of standing out from the crowd. To do it well is harder than you think. Some try to prove they are unique in odd or strange ways. If...
Read MoreThe Power of Charity in Marketing
Impoverished children. Neglected animals. Abysmal situations. Have you ever been emotionally moved by ads from charities, willing to do something about these terrible...
Read MoreThe value of insight for marketers (Part-2)
This is the conclusion to Part-1 posted previously, on the value of insight. As a differentiating value, Insight means clear or deep perception of a situation; a...
Read MoreThe value of insight for marketers (Part-1)
This is the first in a 2-part series on the value of insight. Marketers are tasked with developing differentiation and competitive advantage. It’s challenging even if...
Read MoreWhat has your organization accomplished – lately?
There is something very unique about an organization, in a market-driven economy. Once it’s registered, it becomes a living breathing entity. This is true for both...
Read MoreDelivering unexpected value with surprise
Effective marketing requires a winning combination of strategy and execution that delivers value to customers, employees and also shareholders. It’s even better if it’s...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
