Nimbleness can be a competitive advantage, until you lose it
I was recently going through some older books and came across one called Nortel Networks: How Innovation and Vision Created a Network Giant. Larry MacDonald wrote it in...
Read MoreChanging the game through innovation
Lots of people call themselves marketers. In fact, I find more people claim to be experts in marketing than just about any other field. More often than not, when a...
Read MoreWhen credibility can help or hinder your brand
Working with many business-to-business (B2B) companies over the past 15 years, I have discovered that credibility is a common value embraced by marketers. As a...
Read MoreTo build your brand, do you dare to care?
One thing I have noticed about strong brands: there are always a group of people who “hate” the brand. Think of Microsoft and Facebook. Millions of people use their...
Read MoreBuilding a successful business painting “happy little trees”
I recently watched a documentary about the late Bob Ross, who hosted the famous television show “The Joy of Painting.” For 11 years, Ross was known for his soothing...
Read MoreShould you build your brand with transparency or stealth?
The headline of a recent post by marketing guru Seth Godin stated Transparent or Translucent? In his post, Godin makes the argument that it’s fine for banks,...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
