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Teamwork makes the dream work

I remember the first time I experienced musical retail. It was at the West End Marketplace in Dallas, Texas when I encountered a small group of retail employees singing...

Build your brand by acknowledging your customers

I’m not a beer drinker. That’s just a personal choice of mine. And I’m not a big fan of Budweiser, though I can appreciate some of their creative advertising. I do...

11 Principles to Develop a Focus for Your Brand

How focused is your brand? What about your business? Focus is a value we all need. But at times it can be quite elusive. In business, the ability to align all...

How adventure can revitalize your marketing and your brand

The Hero and The Outlaw is a fascinating book. Can’t you just see the imagery that goes with that title? Maybe it’ll surprise you that this is a marketing book. The...

A Real Success Formula: Harmony, Humor, and Honor.

Two things I remember about George Burns, watching the famous comedian on TV in the 1980s and1990s: – Beautiful young women on either side of him. – A quiet...

Why creating an authentic brand is counter-intuitive

Beware the comparison trap. It’s pervasive in sports, in politics, and in business. Pepsi tastes better than Coke. A Ford GT is faster than a Ferrari 430 Scuderia. The...