Boldly Pick Your Purpose By Thinking the Unthinkable
“Solving consumer needs means something different today than it did 10 years ago.” That’s the first line in an ADWEEK article titled, Brands Unwilling to Commit to a...
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Values in a Family Business
Many business leaders like to tout, “We’re just like family here!” If this were true, then the business would experience the challenges that come from running a family...
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The Right Way to Engage Employees in Selecting Values
I continue to see articles encouraging business leaders to engage all their employees in the selection of company values. But without proper guidelines, I believe this...
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The Secret to Getting the Right People on the Bus
Building a great organization requires having the right people. Three questions to consider: Does your organization have the right people working there? Are there some...
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A Values Challenge At Google
How would you respond if your company had the opportunity to win a $10 Billion contract? Would it matter if this deal was with the U.S. Department of Defense? This is...
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Utility: the First Test for Success
Have you ever looked at a problem and thought: “Somebody should invent a solution to fix this?” I often feel this way about little things, like toasters that burn your...
Read MoreWhat ARE values?
Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
