4 Reasons Values Matter More Than Mission & Vision
Most business leaders understand – or are at least aware of – the concept of Mission, Vision, and Values. The Mission and Vision statements describe what the...
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Why HR is the New Marketing
In a 2012 HBR article titled An Unlikely Partnership: When HR and Marketing Join Forces, contributors Patricia Nazemetz and Will Ruch make the following statement: “How...
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A Better Way to Select Core Values
Many business leaders understand the importance of Core Values for their organization. In fact, they treat it with such importance that they can spend an inordinate...
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Starbucks: Realignment or a Change in Values?
Starbucks has been in the news a lot lately, and on social media. Most discussions revolve around the failed attempt to start race-related conversations in their...
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How To Use The Customer Lifecycle When Picking Differentiating Values
When selecting your company’s differentiating values, talk to your customers. They can be like a mirror to see your company in a whole new light. But be selective on...
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Why Volvo Gets It
It never fails. Whenever I speak to a group and pose the question “What automotive company owns the value of safety?”, the majority respond VOLVO. Safety has been a...
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Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
