A Look At Whole Foods’ New Ad Campaign: Values Matter
Whole Foods Market has launched its first national advertising campaign. The theme is “Values Matter.” Some suggest Whole Foods’ new ad campaign is designed to shed its...
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10 Behaviors Expected From An Inspiring Culture
Many businesses claim to produce innovative products or creative solutions. But what’s it like to work there? Some companies are known as “sweatshops.” This is common...
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Innovation vs. Ingenuity as Core Values. Is there a difference?
Why do some companies embrace Innovation as a core value while others embrace Ingenuity? Is there a difference? Let’s first consider the meaning of these two values....
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What Does Health Really Mean In ‘Health & Safety’?
A common value included in the list of many corporate values is ‘Health and Safety’. This is particularly prevalent at companies within the energy and oil & gas...
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Transcending the Curse of Competence
In his best-selling book Good to Great: Why Some Companies Make the Leap…And Others Don’t, Jim Collins writes, “To go from good to great requires...
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Winning In Business: Using The Values/Numbers Matrix
It’s not surprising that many business leaders love to win. It’s often listed as a core value. Consider how this value is expressed at these Fortune 500 companies:...
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Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
