Turning Boring Values Into Exciting Differentiation
Selecting the right values for your business is more than just determining expected behavior. It’s about setting a strategic direction that creates a sustainable...
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Unhealthy Tolerance Can Lead to Bad Companies
A number of years ago, a friend of mine, an experienced business consultant, asked an insightful question: “How big does a company have to get before it becomes bad?”...
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Why We Value Our Veterans and Active Military
In honor of Veterans Day, November 11, it seems appropriate to consider the values of the various branches of the military. The U.S. Army touts seven values, known by...
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9 Ways to Know a Company is Living Its Values
It’s not hard to identify companies that have violated their values. They’re in the news, and not for good reasons. Just a few examples: Wells Fargo, Volkswagen,...
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Closing the Gap Between Brand Experience and Brand Promise
I love talking to business leaders about how to build brand equity – the asset on a company’s balance sheet often referred to as Goodwill. It’s a simple formula: Brand...
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7 Questions To Determine If Your Values Are Relevant
The top three values across all organizations are: Integrity (ethics), Respect (trust), and Excellence (quality). If I asked the leader of an organization if these are...
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Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
