Is Your Company Story Fiction or Non-Fiction?
What kind of story does your company tell? Is there significant tension in it? Is it clear what’s causing the tension? Who is the hero: your product/service/brand, or...
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Is Your Name Aligned With Your Values?
Think about the name of your organization. Is there anything offensive about it? What about your company motto, slogan or even nickname? Over time, specific words and...
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10 Warning Signs of a Weak Culture of Quality
“Quality means doing it right when no one is looking.” – Henry Ford ——————– Many organizations claim Quality as a core value....
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7 Reasons Your Organization Needs To Embrace Values
Is your organization on track to achieve expected results and fulfill its mission? Or does it feel like everyone is wandering around in circles, getting the...
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When Values and Marketing Are Not Aligned
I like Wells Fargo. I bank with them, and most of my encounters with their staff have been very positive. But after assessing their values – as part of my research on...
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How Values Guide You In Achieving Your Goals
It’s a new year, and you’re starting with a clean slate. You’ve set your sights on achieving certain goals. You know what you need to do and are determined you can do...
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Values Consulting
How to define 3 Core Values and Integrate them into your organization?
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Creatively Stated Values
